It's a Recession — A
Great Time to Grow
Your Business at
Very Little Cost

By Karen Spencer
It may not be official, but it seems that we are in yet another recession. For me it has that "been there, done that" feeling. However, since my business has lived through a few of these cycles, and they are cycles, I have come to see them as opportunities.

Quick, Quick, Slow
By Karen Spencer
How I Learned to Dance Backward and Follow Direction…Dancing Ballroom

Marketing your business in an economic downturn
By Karen Spencer
All the economic signs point to a recession. My business has lived through a few of these cycles and I have come to see them as opportunities. There are ways to grow your business during a recession and come out stronger on the other side.

Creative Intelligence Increases Business Through Visibility
Your Web site represents your business 24/7 and it is often the first contact that a potential client has with your company. Like all of your company’s marketing materials, it should work hard to place your brand in a dominant position in the marketplace. In today’s environment of information overload, it is more difficult than ever to capture the attention of your target audience.

Karen Spencer Design Takes Home Eight
Big "W" Awards

Karen Spencer Design, Inc., a full-service creative services firm, received eight Big "W" awards at the Advertising Club of Westchester’s (ACW) Big "W" 2006 awards gala held recently at Abigail Kirsch at Tappan Hill, Tarrytown, NY. The announcement was made by Karen Spencer, President/Creative Director, Karen Spencer Design, Armonk, NY.

Move over,
Madison Avenue

By Julie Moran Alterio
What do Centrum, Pfizer, the New York Blood Center, the Bronx and the Westchester County Office of Tourism have in common? Though Madison Avenue might be synonymous with advertising prowess, local agencies can make a case that creativity isn't confined to Manhattan.

Type Casting
By Rob Walker
In a world of images, words sometimes don't seem to have as much value as appearances. But what about the appearance of words? While most of us don't think about typography, beyond choosing among the preinstalled fonts in our home computers, consider an up-and-coming font, like Bello.

Brand Battles:
New York Loves
Its Trademark

By Kirstin Dorsch
New York officials show no mercy in their bid to protect the "I ♥ New York" logo. The trademark, supplied free of charge by graphic designer Milton Glaser in 1976, helps beckon 140 million tourists to the Empire State each year.