Developing a business logo
is key when building a corporate identity.
The visual elements that are used in marketing materials (color, font, layout, imagery), offer customers a first look into the business' character and should accurately reflect the corporate values and attitudes.
To understand the power of a business logo, take this test:
Think about a logo you see on a regular basis. Conjure the image in your mind and consider it for a moment.
How does the logo make you feel? Excited? Comforted? Secure?
What attributes come to mind? Reliable? Economical? Innovative?
Now think about your business and consider how your business logo should affect your audience. The development of a business logo takes not only a creative designer, but also one who can understand the business' positioning and objectives and can translate those concepts into powerful, accurate, and persuasive images.
The talented designers at Karen Spencer Design understand the importance and power of business logos. Our collaborative approach to business logo development ensures that logos and other branding imagery accurately and effectively represent the corporate identity.
Follow the links to learn more about our collaborative business logo development services: